Orchard Coffee is a specialty coffee shop, nestled in the quaint downtown Wayneslville, NC. When I was asked by award winning barista Cabell Tice to come up with some concepts for the branding of his new venture, I couldn’t wait to get out the sketchpad. The name inspired me to dig a little deeper than the obvious apple imagery you might find with various related brands, eventually landing on the orchard blossom. This being Cabell’s first brick and mortar, and a grass roots, family run business, the idea made the most sense. Beginnings, newness, growth etc. Starting with a sketch of the apple blossom, I moved to finding the the right type treatment. This was my favorite of the first round of 3 concepts I presented, and thankfully, it was Cabell’s
first choice.

“When I was working on the brand for my cafe I reached out to Stephen to create a simple, elegant and elevated design. It’s not often design gets done right the first time , but I could just call Stephen “No Notes” because I had none after the first pass. Done right the first time!” - Cabell Tice, owner of Orchard Coffee

Nighttime exterior of Orchard Coffee shop with illuminated storefront, glass-block wall, and warm interior lighting.
Bearded man wearing a black Orchard Coffee cap, brown vest, and orange plaid shirt outdoors
Orchard Coffee storefront sign hanging beneath a covered awning, with utility wires against a blue sky
Coffee shop interior with a chalkboard menu listing coffee, espresso, tea, hot chocolate, and specialty drinks above a decorated counter.
Hand holding a latte with leaf-shaped foam art over a chalkboard reading "Grateful Coffee."
Orchard Coffee medium roast packaging, black branded coffee cup, and scattered coffee beans on a white pegboard background