SWF in Miami

I was born to tell stories. I've always felt things deeply—plot twists, sad monologues in romantic comedies, evocative imagery—the magic of media has always just 'worked' on me. It had me doodling on notebooks in school. It led me to songwriting rooms in Nashville trading rhymes with some of the music industry's greatest creatives. And it led me to design, the entire goal of which is to wordlessly push the buttons and pull the levers that forge connection between people and the brands that populate their lives. I've spent much of my professional existence bouncing between the two pursuits, fully throwing myself into both of them and at every stop thoughtfully diagnosing every input by asking two simple questions: what does this make me feel and why does it make me feel that way?

My creative experience.

  • As a signed writer for UMPG, I wrote songs for artists including Howie Day, Ryan Cabrera, and Natasha Bedingfield. I had writing sessions with accomplished songwriters like Grammy Award-winners Mark Bryan (Hootie & the Blowfish) and Lori McKenna, and prolific writers including Jonathan Singleton and Dave Gibson.

  • Carolina Studios is a nonprofit organization teaching students in South Carolina creativity and computer skills through music education. As Lead Instructor, I helped students in underserved areas in Charleston County learn how to write, record, and produce original music. I brought our mobile studio to schools and community centers and instructed students as well as designing and implementing a manual of the program's lessons

  • Whip Creative, our tag line was "big ideas for small businesses." We helped small and fledgling businesses find their unique voice within their industry and paired it with a logo and branding, website, printed materials, and whatever else a business needed. We helped develop brand identities for companies in industries such as real estate, live entertainment, restaurants and hospitality, industrial coating, and many, many more.

  • As the sole designer for the company, I modernized the brand's materials with a more modern color palette and appealing illustration style. I extended into designing and editing video content for ads, video series, and more.

  • In this role, I completed a full brand refresh, updating the company logo and identity materials into a cohesive brand. Along with continuing to design all marketing materials and assets for campaigns, I took a lead in visual strategy: designed a full conference booth experience, completed an full website overhaul, and helped to carve out Terradatum's visual identity in the real estate tech space through compelling visual design and direction.

  • At Beck, I ideated and designed the office, tying in the founders' roots in tech with where the future of the company was headed. I sourced and styled art, furniture, lighting, and worked with an artist to create original murals installed in the space. I straddle the worlds of creative directing the Beck Digital brand and overseeing my team as they design and develop web, digital, and print for our growing roster of clients.

  • I took a break from from design to follow my passion for music after the opportunity to sign with Warner Chappell sparked from a message from Luke Combs’s producer. I spent two weeks every month in Nashville writing with and for some of the top writers and artists.

  • While I will always love music, it ultimately wasn't enough to satiate my desire for creative communication. At the end of the rainbow there was a MacBook with Illustrator pre-installed. I always came back to design as my first love; the adrenaline hit from successfully helping a client realize their vision is an irreplaceable, fundamental part of who I am. In early 2023, I launched SWF Creative and took on clients while pursuing music in Nashville, often mixing the two by designing album covers and band websites.